COSMETICS

Case Study 1: Profiling high net worth consumers

​CONTEXT

  • Our client was a major high end French skincare brand, with a strong retail presence in Mainland China
  • They wanted to invest in online database collection, to profile their customers more accurately

​​ APPROACH

  • Design an online event and campaign focused on our client’s latest skincare product
  • Target 60,000 qualified high net worth women who were buying international cosmetics
  • Find the right agency to implement the campaign
  • Establish a program to monitor the brand’s reputation on the Chinese internet

RESULTS

  • 64,000 qualified contacts collected and verified, within 21 days of the campaign launch
  • 100 consumer testimonials collected, to feed a marketing study into the consumers’ profiles