FASHION

Case Study 1: Entering the online market in China

  • Our client was a leading British shoe and accessories brand
  • We defined three potential strategies for their expansion into the online Chinese market
  • Our work aligned their targets and investment opportunities with the potential for growth

CONTEXT

  • Our client wanted to break into the online market in China, with a focus on high net worth consumers

APPROACH

  • We helped our client identify both their priorities and their constraints
  • We defined three potential strategies for their expansion into the online Chinese market, and advised them on the best option for their objectives

RESULTS

  • The client was able to base their decision on solid data, with our forecasted budgets and P&L
  • Our work aligned their targets and investment opportunities with the potential for growth

Case Study 2 : Driving Chinese tourists to offline boutiques

CONTEXT​​

  • Our client was attracting fewer Chinese tourists in its boutiques than their competitors
  • Their goal was to drive more high net worth tourists to their offline flagship stores
  • Our brief was to design a campaign with short-term ROI and benchmark media costs​

​ APPROACH

  • We established a program to monitor the brand’s reputation on the Chinese internet
  • This was combined with a detailed analysis of existing clients in their European boutiques
  • We designed a custom-made online advertising campaign that met the client’s needs

RESULTS​

  • KPIs were reached after 90 days of campaign implementation
  • The number of Chinese consumers buying in our target boutiques doubled, within 120 days of the campaign launch

Case Study 3: Brand Building

CONTEXT

  • Our client was a British luxury womenswear and leather goods brand who had just launched their latest collection and was wishing to promote their brand to international customers
  • Their objective was to reposition the brand as an iconic British heritage brand with exceptional craftsmanship

APPROACH

  • Design of an event focused on our client’s factory and craftsmen
  • Mapping and casting of influencers
  • Liaison and management of influencers
  • The influencers visited our client’s factory, witnessing first-hand the craftsmanship and attention to detail behind their manufacturing process
  • The influencers met with our client’s Creative Director in their showroom, who introduced them to their latest collection, providing the influencers with exceptional digital content

RESULTS

  • Social media reach: + 1 million views of a video created by one of the influencers
  • Press reach: 37 press articles were published highlighting the influencers’ visit to our client’s showroom