FOOD & BEVERAGE

Case Study 1: Brand Positioning for luxury whisky brand

CONTEXT

  • Our client was a leading luxury whisky brand who wanted to promote their brand online to HNWI

APPROACH

  • Influencer mapping in target markets
  • Designed an influencer event that included premium whisky tasting at iconic London restaurant with our client’s master blender
  • We ran a social media and PR campaign targeting HNWI

RESULTS

  • Photo and text content creation in 2 languages
  • Social Media: 117,000 page views by target audience
  • Media coverage: 18 press articles in leading Wine & Spirits portals

Case Study 2: Brand Positioning for French winery

CONTEXT

  • Our client was a leading Bordeaux winery that wished to reposition their brand as a luxury brand towards HNWI

APPROACH

  • Organised a vertical tasting and black-tie event for our client at a leading 5-star hotel in London
  • Mapped and identified luxury influencers in our client’s target markets to attend the event
  • Managed the influencers’ trip and entire stay in London
  • Guest list included VIP from the media, arts, fashion and jewellery sectors as well as celebrities
  • Ran a 3 month social and PR campaign targeting HNWI

RESULTS

  • Social coverage reach of 6 million followers
  • Press coverage: 29 articles