HOSPITALITY

Case Study 1: Developing a luxury client base in Hong Kong, China and Taiwan

  • Our client was one of the most renowned hotels in London
  • We defined a winning strategy for their expansion into the Greater China market, which aligned their targets and investment opportunities with their potential for growth

CONTEXT

  • Our client was a luxury hotel with an international reputation, who wanted to develop their exposure to the relevant market in Greater China
  • Their objective was to increase exposure by 10% within twelve months, with a focus on their core product offering

APPROACH

  • We helped our client identify their core priorities, and audited their existing operations within the Greater China market
  • Our in-depth analysis of their existing client base, and their potential client base, uncovered further opportunities for growth
  • Based on our findings, we were able to define potential strategies for their expansion into the online market in China, and advise them on the best options for their objectives

RESULTS

  • Our client was able to base their decision on solid data and extensive research
  • We provided them with online and offline recommendations, focusing on their advertising campaigns, improved visibility, product offering and customer service
  • These recommendations allowed the client to develop their presence in Greater China during and after their campaign

 

Case Study 2: Promoting a five-star hotel towards Chinese travellers coming to London

  • Our client was one of the most iconic hotels in London

CONTEXT

  • Our client is a London-based five-star hotel with an established international reputation who wanted to promote their service offering to Chinese travellers coming to London
  • Their objective was to promote their brand as a hotel unparalleled in excellence with impeccable services tailored to Chinese travellers

APPROACH

  • We identified leading Chinese influencers whose content focuses on luxury hospitality and whose audience is relevant to our client
  • We invited the influencers to stay at the property for 4 days of beyond-luxury experiences, curating their stay to ensure they were consistently provided with exclusive content
  • We ran a social media and public relations campaign for our client in China and ensured the influencers’ content received maximum exposure

RESULTS

  • We achieved a social media reach of 9 million followers
  • 60% increase in bookings from Mainland China within 12 months of the campaign start